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From Product to Personal Brand: The Art of Creating a Magnetic Identity

(4 minute read)

Invisible vs. the Favorite

Imagine walking down the cereal aisle in a grocery store. Boxes of all shapes, colors, and sizes are fighting for your attention. You notice a bright, colorful box with a familiar logo, and without much thought, you toss it into your cart. You’ve chosen it a hundred times before, and it’s never let you down.

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Now, think about the plain box sitting right next to it. You’ve never heard of it, it doesn’t look exciting, and even though it might taste just as good, you walk right past it.

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This is the power of branding. One brand has done the work to earn your trust, while the other is left sitting on the shelf, unnoticed and unwanted.

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The Impact of Strong Branding

Let’s take a real-world example: Apple.

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Whether or not you’re a fan of their products, you can’t deny that Apple’s branding is powerful. People aren’t just buying a phone or a computer—they’re buying into a lifestyle.

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The clean design, the sleek packaging, the simple yet effective ads all communicate one thing: quality and innovation.

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Apple doesn’t just tell you what their products do; they show you how those products will make your life better. This is branding at its best—it doesn’t just sell a product, it sells a solution.

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Your story becomes a compelling reason for people to choose you.

Know, Like, Trust

The same goes for personal brands. Oprah Winfrey personal brand is known because she’s spent decades building a legacy of trust, empathy, and empowerment. When Oprah recommends a book or product, people pay attention because they believe in her judgment.

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Author Mel Robbins became famous for her “5 Second Rule,” a simple idea that has helped millions of people overcome procrastination and fear. Her brand is all about action and personal growth.

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Robbins' brand is built on being relatable and providing straightforward advice. Her ability to break down big ideas or limiting beliefs like imposter phenomena into simple, actionable steps has made her a go-to expert for those wanting to change their lives.

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Along with his wife, Lisa, Tom Bilyeu co-founded billion dollar brand Quest Nutrition, but he’s more widely known for his personal brand and opinions around self-improvement and mindset through his show, “Impact Theory.” He interviews thought leaders to help people unlock their potential.

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Bilyeu’s brand is about curiosity, learning, and helping others grow. By focusing on deep, meaningful conversations, he’s built a brand that resonates with those looking to level up their lives. His brand is powerful because it centers around providing value and deep insights to his audience.

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The Hard Truth

Here’s the hard truth: If your personal brand isn’t clear, compelling, and consistent, you’re the plain cereal box on the shelf. No one knows what you offer, why they should care, or how you can make their life better.

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And if you're not communicating this well, it's exactly why you’re being overlooked.

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Strong branding isn’t just for companies with big budgets. It’s for anyone who wants to stand out, be remembered, and, most importantly, be chosen.

Whether you’re a business owner, a freelancer, or an employee looking to move up the ladder, your personal brand is what sets you apart from everyone else.

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But it’s not enough to just be good at what you do. You have to communicate why you’re the best choice. And that means crafting a brand that’s as magnetic as Apple’s products or Oprah’s presence.

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The Compounding Effect of Branding

Branding...for products, people, or anything else...is a long game.

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It’s not about instant results; it’s about building trust over time. The more consistent and clear your brand is, the more powerful it becomes.

Every piece of content you create, every interaction you have, adds to your brand’s story. And over time, that story becomes a compelling reason for people to choose you.

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So, take a moment to look at your brand. What does it say about you? Does it clearly communicate the solution you offer?

If not, it’s time to start working on it. Because in a world full of choices, your brand is the one thing that can make you the choice.

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Exclusive for Readers

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How to Identify Your Brand Strengths

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Step 1: Define Your Core Message

Think about what you want people to remember about you. Write down 2-3 sentences that capture your core message.

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Step 2: List Your Influences

Identify three people or brands that influence you. What do they have in common? How do they make you feel? Note down how you can apply those elements to your own brand.

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Step 3: Create a Consistent Presence

Pick one platform (LinkedIn, Instagram, etc.) and commit to posting at least twice a week. Make sure each post aligns with your core brand values and pillars.

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Action Tips:

1. Engage with Your Audience: Reply to comments, ask questions, and start conversations that revolve around your brand's message.
2. Show Your Face: Post a video or image of yourself sharing a quick tip or insight. People connect with faces more than logos.
3. Share Your Journey: Regularly update your audience on your progress, challenges, and victories. This builds trust and keeps your brand relatable.

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That's all for today!

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Have questions about your personal brand? Just reply back to this newsletter, and my team and I will get you to the right place.

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